ROLE PURPOSE

The Chief Experience Officer is the organisation’s storyteller-in-chief, leading the Museum’s state-wide Experience Portfolio, including exhibitions, destination events, visitor experience, audience engagement, digital platforms, marketing and commercial growth across one of Australia’s leading cultural institutions.

As a member of the Executive Leadership Team, the role provides strategic leadership to ensure Queensland Museum delivers compelling, accessible and commercially sustainable experiences that strengthen audience connection, grow visitation and revenue, and position the organisation as a leading cultural destination locally, nationally and internationally.

KEY OUTCOMES OF ROLE:

1. Collaborate with the CEO and Executive Leadership Team to deliver Queensland Museum’s strategic plan, ensuring coordinated execution, organisational alignment and measurable outcomes.
2. Lead the Experience portfolio across Queensland Museum’s state-wide network, including exhibitions, public programs, visitor experience, marketing, audience development, destination events and digital engagement initiatives.
3. Develop and implement audience and experience strategies that increase visitation, strengthen audience engagement, enhance accessibility and grow Queensland Museum’s profile and impact.
4. Provide strategic oversight of major events, festivals, exhibitions and digital platforms, ensuring experiences are innovative, audience-focused and aligned with organisational and commercial objectives.
5. Lead commercial growth initiatives across the Experience portfolio, balancing creative ambition with financial sustainability to support long-term organisational success.
6. Drive digital innovation and audience engagement through the implementation of digital-first strategies, emerging technologies and innovative storytelling platforms.
7. Build and maintain strong partnerships across government, industry, tourism, education, cultural organisations and community stakeholders to strengthen Queensland Museum’s reach, influence and revenue opportunities.
8. Strengthen Queensland Museum’s position as a leading cultural institution in the lead-up to the Brisbane 2032 Olympic and Paralympic Games.
9. Lead, develop and inspire high-performing multidisciplinary teams, fostering a culture of collaboration, accountability, inclusion, innovation and continuous improvement.
10. Ensure strong governance, operational oversight, financial management and compliance across the portfolio, including reporting, risk management and workplace health and safety responsibilities.
KEY RELATIONSHIPS / INTERACTIONS:

Works collaboratively with the CEO and Executive Leadership Team.

Leads and works closely with senior leaders across the Experience portfolio, including audience engagement, exhibitions, events, marketing and digital teams.

Builds and maintains strong relationships with government, tourism, cultural, education and industry stakeholders at local, national and international levels.

Represents Queensland Museum with partners, sponsors, donors, community stakeholders and external agencies.
Works collaboratively across Queensland Museum’s state-wide network to ensure integrated and consistent audience and visitor experience outcomes.

SPECIAL CONDITIONS:
Applicants will be required to undergo the appropriate employment screening assessments relevant to the role.

This role requires:

• National Police Check
• Potential interstate and international travel
• Attendance at out-of-hours events and functions as required

The incumbent will participate in Queensland Museum’s performance and development processes.

KEY SELECTION CRITERIA

1. Extensive senior leadership experience in guiding the creative direction of large-scale projects, public engagement initiatives, and audience experiences within the cultural and creative sector.
2. Proven ability in a senior leadership role to provide strategic commercial and management advice, develop sustainable business models, and deliver innovative commercial outcomes.
3. Proven success in a senior role implementing digital platforms, emerging technologies, and creative storytelling to drive audience growth, enhance engagement, and boost brand visibility.
4. Strong governance, financial, and operational management skills, with the ability to balance competing priorities, drive performance, and ensure robust reporting and accountability.
5. A forward-thinking approach to leadership, with a focus on innovation, continuous improvement, and delivering measurable impact for diverse audiences.
6. A strong track record of building and sustaining high-value partnerships within the experience industries and with community stakeholders to drive collaborative projects at local, national, and international levels.
7. Qualifications, knowledge and experience in order to deliver the Key Accountabilities and perform the Executive Leadership Competencies.
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17/06/2026

REA arts + culture

[email protected]

02) 91576222

Full Time
South Brisbane
QLD
SES2 (High) $217,770-$235,325 per annum, plus leave loading and superannuation o

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